Toronto, Canada/ Seattle, USA – April 3, 2024 – RAM® Mounts & Wavve Boating have announced the launch of a new partnership to help recreational boaters across North America. Combining RAM®’s rugged, marine mobile mounting systems, and Wavve Boating’s award winning navigation app, this partnership aims to improve recreational boater confidence, at a time when mobile technology adoption continues to expand. This integrated partnership plans to reach over 250,000 recreational boaters during the 2024 boating season. 

A 2021 study sponsored by the NMMA revealed that an astonishing 37% of first-time boat buyers express a lack of boater knowledge and confidence. Additionally, in 2021 Sea Tow reported that owners of new boats are 142% more likely to need ungrounding services. These incidents are a leading source of disappointment for boaters, many of whom are operating vessels without access to a marine GPS. “These numbers are very interesting,” said Kristen Frohnhoefer, President of Sea Tow Services International. “They reflect the fact that new boaters are not yet familiar with things like shifting sandbars and hard-to-navigate channels…like their more seasoned counterparts.”

As more boaters continue to lean into the convenience and accessibility of mobile technology, a secure mounting solution for phones and tablets at the helm has become paramount. “This is a trend we’re seeing across multiple industries, not just Marine,” says Katie Bock, Digital Marketing Manager at RAM® Mounts. “More and more customers are relying on mobile applications as they explore new hobbies over the cost of traditional ‘on-board’ solutions. Being able to take their mount from their car, to their boat, and back again ensures the cost of entry remains low while not sacrificing their safety on the water. ”  As the reliance on mobile technology continues, this partnership will aim at making safer marine navigation tools more accessible to recreational boaters. 

“We’re transforming the way first-time boat owners navigate and connect with the boating community,” says Adam Allore, Founder & CEO of Wavve Boating, who was recently named to Boating Industry’s annual 40 Under 40 List. “Our app extends beyond the dock, offering a comprehensive boating experience both on and off the water. By providing reliable on-water tools and a supportive community, we inspire confidence and encourage frequent boating, resulting in higher satisfaction and increased customer retention.”

For more information about Wavve Boating and its innovative marine partnerships, please visit wavveboating.com or contact the team at community@wavveboating.com.

About RAM® Mounts

RAM® Mounts manufactures rugged and versatile mounting systems for phones, cameras, fish finders, and countless other mobile devices that can be attached nearly anywhere. Unlike other mounts on the market, RAM® allows you to secure devices where you need them most. Built on the interchangeable ball and socket system and designed around an elastomeric rubber ball, the RAM® Mounts system provides quick installation, adjustability, strength, vibration damping, and durability.

RAM® Mounts mission is simple: manufacture inventive solutions that improve lives. Our reputation as the leader of premier mounting solutions means if we build it, then we guarantee it—for a lifetime. Backed by more than 400 employees, RAM® Mounts is proudly located in Seattle, Washington in the very same neighborhood where the company started.

About Wavve Boating

Wavve Boating is the marine industry’s easiest marine navigation app, revolutionizing the way boaters navigate on the water. With intuitive, customizable nautical charts, crowdsourced points of interest, and the ability to see friends on the water, Wavve Boating creates a community of boaters, helping each other navigate with confidence. Available on Apple’s App Store and the Google Play Store, Wavve Boating is where the dock ends and the boating adventure begins.

Recently promoted by Apple as a “New App We Love,” and already built into several of BRP’s Sea-Doo models, Wavve Boating continues to gain recognition for its commitment to a safer boating experience.

Closing Statement

As recreational boat owners seek knowledge, confidence, and a seamless boating experience, RAM® Mounts & Wavve Boating emerge as the catalyst for their journey. With versatile mounting systems, intuitive app, and a thriving community, this partnership is poised to unlock thousands of mobile-first on-water experiences this boating season.